Gill
- How the brand got started
Gill started in a corner of Nick Gill's father’s (Douglas
Gill) UK lace factory 28 years ago. Nick was involved in sailing
and unhappy with the
product available. He started by doing all the selling, and learning
what the customer needed. Click here to
see a video tour of the Gill product design and testing facility
and interview of Nick Gill.
Gill
in a sentence:
“Gill is the true enthusiast's brand” We are boaters.
We are passionate about the boating life style and sport.
What
does that mean:
Because we are enthusiasts, we know how to make and improve our
products for your enjoyment of the boating lifestyle and sport.
How
does the customer benefit?
The consumer can trust Gill to: make products that work ·
have new ideas to improve products · give good service and
offer great value
How
do we appear to the outside world?
A company whose ideas are borne out of a passion for the lifestyle
and sport.
Our
tone of voice is :Passionate · Straight ·
True
Our
products are : Innovative for the right reasons
We
pledge our pricing to be: Fair
Our
product packaging to be: Useful · helpful ·
informative
Gill
sponsorships are: Long-term partnerships involving product
development and testing. Examples: US Sailing Team, Junior Olympic
Festivals, Scholastic Americas Cup, and Successful Volvo ocean race
teams.
Gill
Principles
At Gill we believe that you should be able to trust the product
that you buy. Gill is the enthusiast’s brand; our mission is
to provide technical, innovative clothing that is value for money.
The passion behind every new Gill product ensures that there will
always be something exciting for every new season.
Commitment to Innovation
Our philosophy is to always push the boundaries of innovation, designing
and developing products that are at the cutting edge of technology.
The Gill Product Development team spends hours debating and discussing
every detail that they believe is essential to the true sports person.
The results are apparent in the quality of the entire Gill product
range.
GILL
NORTH AMERICA MISSION STATEMENT
WE
BELIEVE the
single most important factor that influences our success, as
a company, is the Gill North America employee. Therefore it is our
privilege
and responsibility to create a culture and an environment that supports
and
encourages individuals to achieve their highest potential.
In order for
employees to achieve that potential, the leadership of Gill
North America accepts the responsibility to demonstrate by our actions
that
we truly care about our employees as individuals, and will strive
to
understand employee needs, recognize talents and support you in
your effort
to grow and change.
At the same
time, all of us as employees must accept responsibility for our
own performance and foster the environment that facilitates encouragement,
challenge and accountability.
Together as
a company and individually, we pledge to execute this philosophy
genuinely and with excellence. By doing so we believe that Gill
North
America will be most successful in meeting its overall corporate
goals.
OUR
PURPOSE is
to adopt a total quality approach to the design, sourcing,
marketing, and distribution of Gill products and provide superior
overall
value to our customer.
WHILE
CONTINUING TO GROW the
company will strive to provide an open,
supportive, challenging, team oriented environment within which
associates
can achieve job satisfaction, spiritual growth and compensation
based on
company and individual performance.
WE
WILL STRIVE TO encourage our associates to grow and change
while doing so
earn a reasonable profit proportional to our success by aggressively
pursuing all aspects of this mission statement.
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