Gill - How the brand got started
Gill started in a corner of Nick Gill's father’s (Douglas Gill) UK lace factory 30 plus years ago. Nick was involved in sailing and unhappy with the product available. He started by doing all the selling, and learning what the customer needed. Click here to see a video tour of the Gill product design and testing facility and interview of Nick Gill.
Gill in a sentence:
“Gill is the true enthusiast's brand” We are sailors. We are passionate about sailing and marine life style.
What does that mean:
Because we are enthusiasts, we know how to make and improve our products for your enjoyment on the water.
How does the customer benefit?
The consumer can trust Gill to: make products that work · have new ideas to improve products · give good service and offer great value
How do we appear to the outside world?
A company whose ideas are borne out of a passion for sailing and the marine life style.
Our tone of voice is :Passionate · Straight · True
Our products are : Innovative for the right reasons
Our product packaging to be: Useful · helpful · informative
Gill Principles
At Gill we believe that you should be able to trust the product that you buy. Gill is the enthusiast’s brand; our mission is to provide technical, innovative clothing that is value for money. The passion behind every new Gill product ensures that there will always be something exciting for every new season.
Commitment to Innovation
Our philosophy is to always push the boundaries of innovation, designing and developing products that are at the cutting edge of technology. The Gill Product Development team spends hours debating and discussing every detail that they believe is essential to the true sports person. The results are apparent in the quality of the entire Gill product range.
GILL
NORTH AMERICA MISSION STATEMENT
WE
BELIEVE the
single most important factor that influences our success, as
a company, is the Gill North America employee. Therefore it is our
privilege
and responsibility to create a culture and an environment that supports
and
encourages individuals to achieve their highest potential.
In order for
employees to achieve that potential, the leadership of Gill
North America accepts the responsibility to demonstrate by our actions
that
we truly care about our employees as individuals, and will strive
to
understand employee needs, recognize talents and support you in
your effort
to grow and change.
At the same
time, all of us as employees must accept responsibility for our
own performance and foster the environment that facilitates encouragement,
challenge and accountability.
Together as
a company and individually, we pledge to execute this philosophy
genuinely and with excellence. By doing so we believe that Gill
North
America will be most successful in meeting its overall corporate
goals.
OUR
PURPOSE is
to adopt a total quality approach to the design, sourcing,
marketing, and distribution of Gill products and provide superior
overall
value to our customer.
WHILE
CONTINUING TO GROW the
company will strive to provide an open,
supportive, challenging, team oriented environment within which
associates
can achieve job satisfaction, spiritual growth and compensation
based on
company and individual performance.
WE
WILL STRIVE TO encourage our associates to grow and change
while doing so
earn a reasonable profit proportional to our success by aggressively
pursuing all aspects of this mission statement.
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