ProGrafic Executive Summary

Business Description: Help small business clients grow by providing them with superb marketing services. Secondarily focus on larger clients while the small business segment provides ongoing business and operating funds.

Service offerings will include:

· Banner printing & design
· Lithography
· Black & white printing
· Billboards
· Billboard structure

Kingdom Impact: Become a company of excellent service that meets and exceeds expectations; give glory to God in an ever changing market. Provide enough resources for the support of the church’s local mission and people who might need it.

Investment Required: Q49,158 or $6,554 US Dollars.

Biography of Candidate (photo at right): Edtson Herrera has marketing and graphic design expertise and is currently running a small business out of his home.

Company Expand current business out of his home office and hire a high energy sales person to grow the business. As the company grows, a commercial office located in the mall will be acquired. At this time a second employee and secretary will be brought on board.

Marketing
Industry and Market Overview: Market impact studies in graphic design, beginning with BW designs and then full color work.

Customers: Focus where there are a lot of women; near schools.

Competition: Major competitors do not attack the small company emerging marketplace.
Pricing and Distribution: In the printing area it would be dependent. Consultant sales approach. Use billboards where there would be an attractive image.

Promotion: Primary outreach to new potential clients will be outbound consultations conducted by the salesman. Edtson will expand his services and solutions with his current repeat clients.

Financial Plan

Click here to download complete financial plan

Startup Costs

Terms of Loan:
Loan to be paid back in 36 Monthly installments of 4,506 Guetzales
over a 3.00 Year period. Annual Simple Interest Rate: 10.0%. First payment to be due
1 months after loan inception.