Le Glamour Executive Summary
Business Description: Beauty salon catering to the beautification of their client’s soul and body. Experienced beauticians want to offer every woman the opportunity to see herself beautiful. Le Glamour offers every Guatemalan woman an opportunity to reach her dreams.

Kingdom Impact:
• Motivate women to external and internal change through the word of God while they are in our care.
• We want to honor God with our assets, form a partnership of businessmen and women to contribute socially. Be part of growth and expansion of the kingdom to ministries from church.

Investment Required: Q42,548 or $5,673 US Dollars.

Biography of Candidate (photo at right): Doris Cuxun graduated from cosmetic and style school last November, 2005. She has a love for transforming women. According to Doris, “There are no ugly women. There are only women who may not have been taken care of properly.”

Company Structure: Hire one team member initially (Doris would focus in the style department). Future plans include hiring two additionally specialists to offer full service in the following areas:

1. Cosmetics
2. Style
3. Manicure/pedicure
4. Massage

Marketing
Industry and Market Overview: Women need help on a daily basis to look good; their best. Marketing efforts are focusing on zone 18 now.

Current customer base and future customer acquisition campaign: Doris has a current repeat customer base. From here, she plans on organically growing the base of clients by networking through church members into zone 11 (through her new employee who lives there) and through special event campaigns like weddings etc.

Competition: Marketing research study in zone 18; visited competitors and studied their strengths and vulnerabilities. She has positioned her pricing between the target market highs and lows (see chart below).
Le Glamour believes she and her team can deliver a superior customer experience.

When Le Glamour visited competitive sites in target markets where they were not greeted courteously, employees seemed unfriendly and the focus was on economic value communicated by gaudy pricing banners.

Pricing and Distribution

Promotion: Zone 11, 14 in the future. Two potential employees live currently in target zones. Flyers and billboards, staff who lives in target zones. Would target church members from target zones and offer attractive prices.

Le Glamour Value Proposition: Offer a gracious, courteous greeting to being the customer experience. Next, insure they are full satisfied. Accomplish this by persistent staff training and hiring only Christian experienced cosmeticians. Fortify this approach by surveying initial customers and offering a return customer program.

Financial Plan  Click here to download complete financial plan