Silvia Herrera Executive Summary

Business Description

Become a broker contact for producers of vegetables and fruit in Guatemala to export their products to North American.
Main service is to facilitate export of products made in Guatemala

Kingdom Impact
To give good service and present the gospel to our clients and vendors.
30% Tithe to the church.

Investment Required
Q28, 000 or $3800 Dollars

Business Plan

Business Overview

Business Description
Become a broker contact for producers of vegetables and fruit in Guatemala to export their products to North American.
Main service is to facilitate export of products made in Guatemala
Revenue is derived from a boxing charge and delivering the produce to a Guatemala container port.

The importer of record in the United States also pays the broker a fee.

Plan to ship one to two 40’ containers a month to the US .

Is proactive in contacting clients in other countries to sell produce.

Biography of Candidate Silvia Herrera

Became a Christian 10 years ago.
3 Children: Age’s 15, 8, 2.5 years old.
Has experience in marketing, sales and exporting products.
Natural leadership bent. Like’s to do event planning.
Strives to honor God with her work.

Good customer service background. Contacting vendors, generating ideas, relationships,7 months experience in the fruit brokerage business of this proposed type of business.
Company Structure
Silvia would own the business

Marketing

Industry and Market Overview
Apparently not a lot of competition at this time but growing segment according to Silvia.

Customers
Major chains in the USA
US Produce brokers and importers.
Guatemala producers

Competition

Convince others that she is a better produce provider by giving info to customers about buying high quality products.
In San Marcos found high quality products that we are going to be able to offer.
Region is known for high quality produce. Naturally / organically grown.

Pricing and Distribution
Similar pricing to competitors
Exporter pays .25 cents up to .50 cents per box for creating the produce to be exported.
Up to 1200 boxes in one container 40 ft
Ship one to two containers a month.

$1 a box in the US by the importer.

Promotion
Agexport association in Guatemala. National produce organization in Guatemala.
Leverage their connections into the USA .