Producciones Audiovisuales de Guatemala
(Video Production Company)

Executive Summary

Business Description: A Video Production Company focusing on:
· Recording, production and packaging of social and business events and seminars
· Development of videos for promotion of products and services - for use on CDs and Web sites
· Development of specialized equipment for video production.
Luis will offer high quality productions at a competitive price by using multiple cameras (manned by freelance associates at low rates) and equipment that he has designed and built, such as a remote-controlled robotic camera. He will also provide high quality editing and packaging and fast service by mixing the video from multiple cameras at the event.
The primary target markets for the social event videos are school graduations and weddings. Promotion will be through:
· School visits using brochures and promotional DVDs and CDs – offering a commission to the schools.
· Using brochures and working with business that are already established in the wedding business (cakes, wedding dresses, etc.)
Other promotional and service initiatives for both corporate and social markets include:
· Brochure emphasizing client benefits
· Checklist of possible video clips for the event – so that the client can specify rheir priorities
· Different packages (e.g. gold, silver, bronze) varying by price, length of video, number and types of different shots, number of cameras, mixing techniques, etc.)
· An enjoyable purchasing and production process for the customer.
· Cross-selling between social and business markets
Promotion in the business market (event and promotional videos) be through:
· Contacts and relationships Luis has developed in his computer servicing business.
· Web site, brochure and promotional CDs and DVDs.
· Collaboration with high quality marketing agencies and consultants who need access to high quality competitively-priced video production.

Biography of Candidate
Luis is a young, single man who lives with his mother and has a successful computer repair business which has allowed him to make contacts and establish credibility with companies who are his companies.
His volunteer work with the Showers of Grace Television Ministry has allowed him to develop his gifts in video production and in the development of specialized video equipment.
His ultimate goal his to establish a large school teaching electronics.
Kingdom Impact
Through his video production business, Luis wants to:
· Impact clients by being friendly and loving, displaying integrity and honesty in his business relationships.
· Use his talents to assist with church campaigns to reach young people with problems and then expand this to communities outside of the church.
· Start a school which targets children that are at risk (live on the streets, etc.) and gang members.
· Provide financial support to our church for its advancement of the kingdom and specifically supporting the television ministry at Showers of Grace.
Financial Summary
Total startup costs are Q28,225 or $3,763